FEB 7th, 2008

ROGER VIVIER

Paris' own luxury shoe brand Roger Vivier made its first ever debut into the Japanese market while RESTIR MIDTOWN hosted the launch event for this awaited date. Creative director of Roger Vivier, and former Chanel muse, Ms. Ines de la Fressange made a special guest appearance, while the Haut Couture Collection showcased only to the likes of Ana Wintour and Roger Vivier's own VIP customers, was introduced here for the event. Display pieces from Roger Vivier were used directly in the space in order to communicate the essence of the brand. Champagne service and catering were provided throughout the party. In addition, an exclusive online catalogue was featured in themembers only site, LUXURYCULTURE.JP, where orders could also be placed via telephone.